Running with Style
We were asked to reinvent the look of an Asics running shoe and make them appeal to new consumer groups. It was a question of fusing a pure sport shoe with lifestyle and finding the right mixture for an urban appearance. The lightness and technology of a marathon shoe also makes you catch the bus in the morning. When living an active lifestyle the well developed ergonomics make such a hybrid concept an excellent every day product. The hardest part in this development was not having the good idea but choosing the right one which makes the difference and gets intended look across.