PICARD

LOCKSMITH HAMMER

Thinking beyond the obvious

A hammer is a hammer is a hammer, isn’t it?
Since 1857, Picard has stood for quality and tradition as a hammer specialist. But with this project, estragon wanted to break new ground: we aimed to tap into new target groups and sales channels with an innovative design because a hammer is not just a tool. Our focus during the design process was on a small locksmith’s hammer that not only works well but also makes work a pleasure. An object that you enjoy holding in your hand and can leave lying around without worry, as it is visually appealing. The ideal companion for precision work in your stylishly furnished home, studio or gallery.