After an intense design and development period McKINLEY has launched the new RED collection. The whole design process was committed to the principle of innovation and test. This was made possible through the close cooperation of the estragon design team and the athletes from McKINLEY. Listening to their demands inspired us to find new solutions and later had them tested thoroughly. The name of the collection reflects this process very well. RED: Real Experience Design.
The puristic approach in designing outdoor goods did lead to the product’s minimalistic but strong aesthetics. As demanded by the athletes we focussed only on the absolute necessary, resulting in functional and puristic products haven an unique appearance.
Besides the look of the individual object, all items in the collection share a common design language which links them together and creates a powerful unit.