Rugged Sophistication

Designing the Esbit Sculptor line we had to acquire a deep understanding of the target group, our client, as well as the producer’s capabilities. Only on this basis it became possible to create this sophisticated, rugged new look and a strong impact design for the Sculptor line. This is an excample of how design delivers the strategic benefit and commercial edge over competitors.

The defined aim was to focus on the „do-it-yourself-enthusiasts“ and capture their interest for the Esbit brand. We wanted the new customer segment to benefit from the traditional rugged quality of Esbit outdoor products. Adding a modern appearance and contemporary product features, one will have the key to unlock a new customer group. As a result of consistently pursuing the product strategy, paired with an authentic design, we trigger the curiosity and trust from the customer.


photographs by Patrik Fuchs