SWISS BRANDS

CORPORATE IDENTITY

Swiss Brands AG

Swiss Brands AG is an official Licensee of the Swiss Confederation. They are the gateway for the authentic Swiss Military Brands to the global market. Conceptual strength, concision and technical precision where the three elementary cornerstones, guiding the development of the swiss brands identity.

We were commissioned to create an identity that captures swissness in the purest way possible not using the usual cliches, folkloristic signs and Swiss crosses.
It was immediately clear to us at estragon that the identity of the company, just like the future products, needed to reflect an authentic Swiss heritage and Swiss value in a contemporary interpretation. In order to achieve this aim our focus was on the typography and color only. The quality of the design lies in the abstract beauty and the intentional playfulness in the typographic detail.