KATADYN

BEFREE PACKAGING

The photograph shows the new design series of Katadyn's BeFree water filter packaging

New brand identity for Katadyn

Katadyn is a Swiss company specializing in portable water purification systems, providing innovative solutions for outdoor enthusiasts, hikers, and emergency preparedness. All their products share the same high standards of quality, reliability, and ease of use.

The photograph shows a Katadyn BeFree filter system with the redesigned packaging

Katadyn decided to enhance their brand identity, particularly for the BeFree product line, by focusing on clear and minimalist design. The collaboration with estragon has successfully translated the brand’s core values—quality, reliability, and ease of use—into packaging that appeals to Katadyn’s target audience. By using color codes and a straightforward design approach, estragon has made it easier for customers to recognize and differentiate between product variants, which is especially important in a competitive market.

The new estragon design also considered current social developments and functionality alongside design and cost-effectiveness. In today’s market, consumers are often drawn to products that not only perform well but also align with their values, such as sustainability or ethical production. The minimalist approach, combined with a clear focus on user functionality, likely helps reinforce Katadyn’s reputation for reliability.

The photograph shows a Katadyn BeFree water filter soft flask with the redesigned packaging

The photograph shows a wall with nine A4 sheets from the packaging presentation for Katadyn

The photograph shows a wall with sheets from the packaging presentation for the Katadyn packaging project